Lauren London and PUMA have finally released their highly-anticipated collaboration, “Forever Stronger”, and we must say it’s fire! Featuring a new take on the classic PUMA suede shoe plus a t-shirt and hoodie, the capsule collection is inspired by the actress’s personal story, her hometown of Los Angeles, and, like Lauren, is rooted in authenticity. The collaboration marks Lauren’s first individual collection with the sneaker brand after appearing in multiple tributes and campaigns for Nipsey Hussle and The Marathon Clothing.
For Lauren, the “Forever Stronger” collection has a special place in her heart as the collaboration allowed her to be completely herself. “Puma was really amazing to work with,” she told ESSENCE. “It’s a very respectful work environment. They allow me to be myself and they give me the creative freedom to do what I want. They feel like more of a family than a business partnership—I just love them.”
“Forever Stronger” dropped on Friday and is available on PUMA.com, at the PUMA NYC Flagship store, The Marathon Clothing Store, Shoe Palace, Champs, Foot Locker, and more.
Lauren London’s First PUMA Capsule Collection Is Rooted In Authenticity Just Like Her was originally published on hellobeautiful.com